Discover the Power of AI: From the First Prompt to Your Own Implementation

Course objectives

The goal of this training is to equip participants with practical skills and strategic thinking for effective and safe use of artificial intelligence. From mastering basic concepts and prompt creation, through advanced applications of AI tools for automation and content creation, to the ability to integrate AI solutions into existing systems and processes aimed at increasing efficiency and innovation.

Course content

Module 1 – AI Basics and Safe Usage – Beginner

• Introduction to Artificial Intelligence: history, development, trends (e.g., ChatGPT evolution, difference between AI and regular automation or chatbots)
• Differences between AI, ML, LLM, and automation (practical examples: predictive models vs. rule-based systems)
• Overview of AI tool types: generative (ChatGPT), analytical (Power BI + AI), automation (Make/Integromat)
• How language models work (ChatGPT, Claude, Gemini...) + live demo: how AI generates answers – https://teachablemachine.withgoogle.com/
• Practical demonstrations: what AI “can do” and where it makes mistakes (hallucinations, biases)
• Creating effective prompts: 3P structure (position, prompt, precision), techniques: chain-of-thought, roleplay
• Risks of using AI: inaccuracies, output reliability, misuse of outputs
• Ethical dilemmas, legislation, GDPR, responsible AI use in companies
• Exercises: create your own prompt for meeting summarization, request article summary, compare outputs from different tools – https://fileworld.co/en/summarize

Module 2 – AI Tools and Applications – Intermediate

• Automating common tasks: meeting notes (tl;dv + AI), email summarization (Outlook Copilot), task planning (Notion AI) – https://app.transkriptor.com/register
• Working with text:
• Overview of various AI tools available on the market
• Discussion of pros and cons of individual tools
• Visual and presentation tools: design creation, interactive presentations, illustrative images for articles and social media
  • Video tools: Pictory (text to video), Synthesia (AI avatar), HeyGen (voice cloning)
• Creating marketing content:
  • Example: slogans, social media posts, newsletter templates
• AI for communication:
  • AI chatbots: how to build FAQ bots without coding
  • Email sequences: AI-generated welcome series for clients
• Exercise: participants create their own mini campaign (image, text, video intro)
• Discussion: who owns AI-generated content? How to label AI content? Examples from EU legislation

Module 3 – Advanced AI Solutions and Implementation – Advanced

• Advanced models: comparison of GPT-4, Claude 3, Mistral – advantages, limits, costs, availability
• APIs and plugins: how to use AI via API (OpenAI, Anthropic), what plugins are and how to set them up
• Corporate scenarios:
  • Office integration (Word, Excel with Copilot, AI-assisted templates)
  • CRM: AI in HubSpot, Zoho, Salesforce
  • ERP: predictive ordering, invoicing automation
• Data visualization and analysis:
  • Power BI + Copilot: natural language query responses
  • Tableau with AI: customer segmentation, recommendations
  • Predictive analytics: sales, outages, performance
• Security:
  • Verifying AI outputs, audit trails, corporate policies
  • Shadow AI and how to eliminate it
• AI for teams:
  • Copilot in MS Teams, Notion AI for project management
• Exercise: team simulation with AI tasks – reporting, analysis, decision making
• Creating your own AI Toolkit: selecting tools for specific professions (manager, sales, HR)

The training can be completed as a full comprehensive course or as individual modules.

Additional information

* UTC +1 time zone (DE, BE, DK, NL, NO, SE, AT, ES, FR, IT, SI, SK, CZ, PL, HU, ...)