Module 2 – AI Tools and Applications (Intermediate)

Course objectives

The goal of the training is to learn how to effectively use specific AI tools for content creation, visuals, communication, and marketing. Participants will gain skills to automate everyday tasks. They will master key tools for automation, design, text, and video. They will learn how to design and implement simple AI campaigns and communicate effectively with clients or teams using AI.

Course content

• Automation of common tasks: meeting minutes (tl;dv + AI), email summarization (Outlook Copilot), task planning (Notion AI) https://app.transkriptor.com/register
• Working with text:
• Overview of various AI tools available on the market.
• Discussion of advantages and disadvantages of individual tools.
• Visual and presentation tools:
• creating designs and interactive presentations
• illustrative images for articles, social media
  • Video tools: Pictory (text-to-video), Synthesia (AI avatar), HeyGen (voice clone)
• Creating marketing content:
  • Examples: product slogan, social media post, newsletter template
• AI for communication:
  • AI chatbots: how to create an FAQ bot without coding
  • Email sequences: how AI designs a welcome series for clients
• Exercise: participants create their own mini campaign (image, text, video intro)
• Discussion: who owns AI output? How to label AI content? Examples from EU legislation

The training can also be taken as a full comprehensive education Discover the power of AI: From the first prompt to your own implementation.

Additional information

* UTC +1 time zone (DE, BE, DK, NL, NO, SE, AT, ES, FR, IT, SI, SK, CZ, PL, HU, ...)