Course content

• Sales Psychology - what's going on in the customer's mind? Work with visualization and examples of how to attract and engage customers, practical examples
• Solution sales - the power of solution sales compared to actual product sales with a focus on providing comprehensive solutions to customer problems
• Communication for advanced traders - identification of customer typology, effective acquisition of necessary information, correct argumentation and work with the customer, AEL technique (assertion, emotions, logic), reading non-verbal communication
• Professional marketing - use of marketing to support sales, preparation and work with promotional materials, customer logic
• Key Account Management - how to maintain a relationship with key customers? Key Account Manager tasks and their effective management, identification of key customers
• Simulation of a meeting with a key customer - types of meetings, meeting preparation, negotiation and relationship building. The answers to your questions we discover
• Customer care - ways of customer care, sale of additional goods and services to acquired customers, long-term customer retention
   

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Additional information

Training Schedule - Open Public Online Term
Testing the training connection	from 07:45 *
Training program	08:00 - 12:00
Lunch break	12:00 - 12:30
Training program	12:30 - 14:00
Processing a case study / test	after 14:00

* UTC +1 time zone (DE, BE, DK, NL, NO, SE, AT, ES, FR, IT, SI, SK, CZ, PL, HU, ...)